Considering hosting your own live events but unsure where to start?  In todays episode, I share my experiences hosting successful virtual events with over 50,000 attendees combined – all for free. However, without a substantial brand or significant ad spend, investing in ticket sales can be daunting, often resulting in disappointing turnouts. I talk about the importance of meticulous planning and promotion. In-person events typically require a longer lead time for promotion, with ticket prices varying based on tiers like general, VIP, and super VIP. Just like in virtual events, effective pitching strategies are crucial for maximizing revenue opportunities. Following a structured approach can yield substantial returns and transform your business. The first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE! - https://m.me/rudymawerlife CHAPTERS 00:00 - Episode Highlight 00:40 - Intro 00:55 - Selling from live events (virtual and in person) 02:47 - Diving in to live virtual events 08:26 - How to structure a live event 09:18 - Speakers for live events 10:24 - Planning the topic or theme 12:47 - Pillars and agendas  12:56 - How to price your live event 13:43 - Pricing goals for your live event  14:54 - Understanding free vs paid tickets 15:44 - Attendance percentages  17:15 - How to improve show rate of your live event 17:57 - How to promote your live event  18:14 - Pitching 19:13 - Following up after the event 19:35 - In person events overview  Connect with Rudy Mawer: LinkedIn Instagram Facebook Twitter