Contributor(s): Professor Ulises Ali Mejias, Professor Nick Couldry | Every time we click ‘Accept’ on Terms and Conditions, we allow our most personal information to be repackaged by Big Tech companies for their own profit. In this searing, cutting-edge guide, two leading global researchers – and leading proponents of the concept of data colonialism – reveal how history can help us both to understand the emerging future and to fight back.