This week we're digging into the weird  history of an omnipresent fitness goal. Episode comes free with a happy meal. Support us: Hear bonus episodes on PatreonDonate on PayPalGet Maintenance Phase T-shirts, stickers and moreBuy Aubrey's bookListen to Mike's other podcastLinks! 10,000 Steps: A Brief HistoryDo We Really Need to Take 10,000 Steps a Day for Our Health?A Japanese first-mover in the fitness wearables raceCounting Every Step You TakeWhen does wearing a fitness tracker do more harm than good?McDonald's Enlists Trainer To Help Sell Its New MealGet happy with McDonald's Go Active Happy Meal for adultsMcDonald's StepometerMcDonald's pushing salads and pedometersThe fight for healthier McDonald's Happy MealsStep-It Canadian TV ad McDonald's serves up Happy Meals for grow-upsMcDonald's removes fitness tracker from Happy MealsA Very Serious Review of McDonald’s Flesh-Burning Fitness TrackerMcDonald’s quietly ended controversial program that was making parents and teachers uncomfortableWatch your step: why the 10,000 daily goal is built on bad scienceWhen does wearing a fitness tracker do more harm than good?Why Counting Your Steps Could Make You UnhappierHow many steps are enough? Thanks to Doctor Dreamchip for our lovely theme song! Support the show