CrossFit Community Insights: Kettlebells, Business, and Culture Shifts In this episode of 'Kettlebells and Cocktails', John and guests Keith Knapp & Dale King dive into various topics about the CrossFit community, affiliate ownership, and the shifting culture within CrossFit HQ. They discuss the challenges and triumphs of running CrossFit affiliates, including establishing gym etiquette, marketing strategies for new affiliates, and the importance of community and cleanliness in the gym environment. The conversation also touches on recent changes within CrossFit HQ's branding and media strategy, the significance of a movement versus a brand, and personal anecdotes from the hosts and guests on their experiences within the CrossFit community. Additionally, they cover the potential impacts of changes at CrossFit HQ on affiliate owners and the broader community. The episode also includes reflections on personal journeys, the value of CrossFit's methodology, and the importance of cultivating a proud and inclusive community around fitness.