Today I’m joined by marketing expert and metrics enthusiast, Clare Tebbett. Having built a successful career in marketing Clare found herself in a situation so many parents do when returning to work, with inflexible working hours and expensive childcare driving her to leave employment and venture into entrepreneurship. Now she helps others scale their service-based businesses putting metrics at the core of their strategy.  What You'll Learn In This Episode: - Why so many people are turning to self-employment after having children, Clare’s own experience of this and the journey it has taken her on.  - How Clare utilised her marketing knowledge to set up her own business and break her plans down into actionable chunks.   - When I started my business, I didn't want to look at my numbers or analyse my metrics. It sounded too corporate, but as we’ll discuss in this episode, it’s one of the most powerful tools at your fingertips.  - Your metrics will tell you everything you need to know to improve your business, you just need to learn how to read them and how to dig deep for the gold waiting to be uncovered within them.   Resources: - Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Subscribe to my YouTube channel  - Connect with Clare www.claretebbett.com