Episodes
Join us in this episode of Making Sales Social as we explore 'The Future of B2B Sales Post-Pandemic.' In a dynamic conversation, Stan Robinson, Jr. and Brynne Tillman delve into the shifts in sales strategies and tools brought about by the pandemic and how they're shaping the future of B2B sales. From the integration of digital tools into CRM systems to the rise of social selling and the newfound accessibility to high-level decision-makers, discover how sales professionals are adapting and...
Published 04/25/24
Published 04/25/24
In this episode of Making Sales Social, we dive deep into the art of storytelling in sales with special guest Geoffrey Berwind. Discover how storytelling transcends traditional sales techniques, forging genuine human connections and igniting the imagination of prospects. From the science behind storytelling to effective techniques for captivating your audience, Geoffrey shares invaluable insights drawn from his two decades of experience. Tune in as we explore the essential role of origin...
Published 04/23/24
In this episode of the Making Sales Social Podcast, join us as we explore the dynamic world of networking in the digital age. Delving into the conversation inspired by real-life experiences and observations, our hosts uncover invaluable insights into the art of building connections and driving business growth. From the primal origins of networking to the modern-day evolution facilitated by platforms like LinkedIn, learn how to leverage digital tools effectively. Discover practical tips for...
Published 04/18/24
In this episode, Stan and Bob discuss the innovative ways to integrate chat GPT and AI into personal branding, providing practical advice and strategies for optimizing your content creation process. Learn about the CRISP model, a structured approach to crafting prompts for AI interaction, and how it can revolutionize your content strategy. Explore the importance of context, role, inspiration, scope, and prohibitions in guiding AI-generated content to align with your brand voice and...
Published 04/16/24
In this episode of Making Sales Social, join host Bob Woods as he explores the realm of AI Sales Mastery with guest Jeffrey Boyle, CEO of Bomodo AI. Discover how AI is revolutionizing sales strategies for entrepreneurs and sales teams, providing them with powerful tools to scale their businesses. From content creation to personalized avatars, Jeffrey shares insights on leveraging AI while maintaining the crucial human touch in customer interactions. Tune in to learn how to navigate the...
Published 04/16/24
In this episode of the Making Sales Social Podcast, join hosts Brynne Tillman and Mark Gordon as they delve into the intricacies of "Building Relationships & Scaling Businesses." Mark shares his journey from call center work to becoming a leader in sales and community-building, emphasizing the pivotal role of genuine curiosity in creating meaningful connections. Together, they explore the power of social media in fostering relationships at scale, transforming handshakes into hugs, and...
Published 04/09/24
Welcome to Making Sales Social! In this episode, titled "Cold Calling is Better Than Social Selling (and AI is on the downturn)," hosts Brynne Tillman and Bob Woods take a surprising turn away from their usual focus on LinkedIn and social selling. Buckle up as they dive into why they believe cold calling is making a comeback, leaving social selling and AI in the dust. From the adrenaline rush of interrupting someone's day to the mystery caller advantage, Brynne and Bob explore the nostalgia...
Published 04/04/24
In this episode of the Making Sales Social podcast, host Brynne Tillman interviews Jeff West, author and sales expert. They discuss the importance of making personal connections in sales and how to overcome objections effectively. Jeff shares his insights on reframing objections, using empathy, and creating fusion points to engage both logic and emotion in the sales process. He also provides tips for getting past gatekeepers and offers a step-by-step approach to working objections like a pro....
Published 04/02/24
Join the trio of hosts Bob Woods, Brynne Tillman & Stan Robinson, Jr in this episode of the Making Sales Social Live podcast as they delve into the transformative power of emotional intelligence in the realm of social selling. From fostering authentic connections to honing active listening skills and maintaining authenticity, they explore practical strategies for leveraging emotional intelligence to enhance sales interactions. Tune in to uncover actionable insights that can elevate your...
Published 03/29/24
Join the trio of hosts Bob Woods, Brynne Tillman & Stan Robinson, Jr in this episode of the Making Sales Social Live podcast as they delve into the transformative power of emotional intelligence in the realm of social selling. From fostering authentic connections to honing active listening skills and maintaining authenticity, they explore practical strategies for leveraging emotional intelligence to enhance sales interactions. Tune in to uncover actionable insights that can elevate your...
Published 03/28/24
In this episode of Making Sales Social, join hosts Bob Woods and C. Lee Smith as they dive into the intricate relationship between artificial intelligence (AI) and sales credibility. This episode explores how AI impacts sales professionals' credibility and authenticity in the digital age. From leveraging AI as a tool to reinforcing trustworthiness, Bob and Lee dissect key insights from their conversation, shedding light on strategies to maintain credibility while navigating the ever-evolving...
Published 03/26/24
Welcome to the Making Sales Social Podcast! In episode 277, titled "7 Ways that LinkedIn’s Sales Navigator Rocks," Brynne Tillman and Stan Robinson, Jr. dive deep into the powerful features of LinkedIn Sales Navigator. From advanced search functions to smart links, they explore how Sales Navigator can revolutionize your sales approach. Discover how to leverage features like saved searches, personas, and account IQ to streamline your sales process and close deals faster. Join Brynne and Stan...
Published 03/21/24
In today’s episode, host Brynne Tillman engages in a dynamic conversation with sales expert Jeb Blount Jr. Dive into the depths of social selling as Jeb shares invaluable insights on leveraging platforms like LinkedIn to authentically connect with prospects. Discover strategies for integrating social selling seamlessly into your sales approach, building targeted prospect lists, and initiating warm conversations that lead to meaningful relationships. Gain practical tips on identifying value,...
Published 03/19/24
Join hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they bring you the latest insights and strategies for mastering social selling on LinkedIn. In each episode of 'Making Sales Social Live,' dive into candid discussions, expert tips, and real-world examples to elevate your sales game. From leveraging LinkedIn features to navigating the sales process with finesse, this podcast is your go-to resource for unlocking success in the digital sales arena. Tune in for actionable advice and...
Published 03/14/24
Welcome back to Making Sales Social! In today's episode, host Brynne Tillman sits down with Bradley Jacobs, founder and CEO of Milance. Milance supports independent business owners, entrepreneurs, and fractional executives in their business development efforts. Brynne is excited to explore how Bradley addresses one of the biggest challenges faced by independents: scaling their businesses. Bradley shares his insights into combining social media with productive selling techniques, emphasizing...
Published 03/12/24
Johnny Beirne joins us today to share his expertise on how to transform your online presentations from mundane to mesmerizing. Throughout the episode, he'll provide insights on ways to use your presentations to make people want to sign up for whatever you're selling. Johnny will also share a couple of tactics that will allow you to create online courses faster, as well as deliver a very engaging and professional live presentation. One of the highlights of our conversation is the "Pattern...
Published 03/08/24
In this episode of Making Sales Social, we're discussing the importance of content in social selling. Content is the king of the buyer's journey, and it's crucial to engage potential buyers with relevant content before they even recognize their need for your product or service. Throughout the episode, we'll be exploring the three overall stages of the funnel: top, mid, and end of the sales cycle, and even beyond that. We'll also be discussing the different types of content that you can use in...
Published 03/06/24
Carol Mahoney joins us on this episode to discuss the importance of humanizing sales and navigating the intersection of social dynamics and buyer-centricity. As entrepreneurs and executives, we often claim that our buyers are our top priority, but do our actions and systems reflect that statement? Carol helps us tackle this dilemma by diving into common mistakes businesses make and why they may not be prioritizing their buyers as they should. She also shares strategies to ensure that we stand...
Published 02/28/24
We've said it before, and we've said it a few times over: If there's one thing about LinkedIn that's constant, it's change. Join us in this episode as our experts from Social Sales Link break down five significant changes that are either on the horizon or already happening. From small tweaks to big shifts, we're here to simplify it all for you. Plus, we give a shoutout to Kevin D. Turner, who keeps a close eye on LinkedIn changes over on his profile. Tune in now to stay updated and make the...
Published 02/23/24
Andy O'Bryan, a pioneer in using AI for business, joins us on this episode to discuss one of our favorite topics as of late - the cutting-edge world of AI in Sales and Marketing. With his unique perspective, Andy provides insights into the transformative power of technology and AI, particularly in sales, marketing, and professional development. Additionally, Andy shares his personal experience working in Radio and how it compares to people's "copy and paste" habit of using AI. He notes that...
Published 02/21/24
Struggling to find the right prompts for ChatGPT? In this episode, we're sharing with you seven of our favorite prompts to use on LinkedIn for social selling, which you can also download at bit.ly/getmyaitools, so there is no need to worry about writing them down. But it's not just about the prompts; we will also guide you on how to personalize them for your authentic voice. Listen now and learn how to craft messages that reflect your style using ChatGPT.
Published 02/16/24
Andy Morehouse joins us on this episode to discuss the intricacies of buyer engagement, sales, and the problems he helps solve. During our conversation, we explored why it can be difficult to close deals even after starting conversations with potential clients and how changes in buyer behavior have impacted sales success. With insights into the preferences of buyers and the changing roles of sales and marketing leaders, we look at strategies to engage modern buyers effectively. Discover how...
Published 02/14/24
Are you tired of missing out on potential sales opportunities because your online audience is lurking in the shadows? Join us in this episode as we uncover the secrets to converting your silent majority into engagers on social media, particularly LinkedIn. As a salesperson or social seller, engagement is crucial to initiating those all-important sales conversations. Discover the proven strategies that will inspire your silent audience to engage with you and start a conversation, including...
Published 02/12/24
Get ready to dive into the world of writing and publishing with an expert guide by your side! In this episode, we're thrilled to have Debra Eckerling sharing her wealth of knowledge. She's like a beacon of wisdom for aspiring authors, offering practical tips and insights to help you bring your book ideas to life. From outlining a clear plan with her DEB Method to demystifying the differences between traditional and self-publishing, Debra's expertise will leave you feeling empowered and ready...
Published 02/07/24