This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Kat and Lee discuss the complex dynamic between coffee roasters and producers. They emphasize the importance of not imposing roasting methodologies onto producers, especially given the producers' extensive experience and experimentation with processing methods. The episode highlights the detrimental effects of roasters dictating practices without understanding local contexts or the potential harm to the environment, using the example of introducing Koji in Colombia. Furthermore, it advocates for respectful, curious engagement with producers, urging industry professionals to visit origins to better appreciate the coffee cultivation process and foster meaningful connections. The conversation also criticizes certain social media behaviors that distract from the crucial issues facing coffee producers. Overall, the episode stresses the benefits of learning and partnership over imposition in the coffee industry. 00:00 Navigating the Fine Line: Sharing Knowledge Without Dictating Practices to Coffee Producers 00:36 Workshop: How to Coffee become a Coffee Consultant 01:14 Ego in Coffee: A Five-Part Series Discussion Begins 01:29 The Delicate Balance: Roasters, Producers, and the Art of Suggestion 02:02 Learning from the Best: The Impact of Education on Coffee Processing 03:16 The Power of Sharing: Leveraging Social Media for Coffee Education 04:54 Innovation vs. Tradition: Exploring Experimental Fermentation in Coffee 05:46 The Ethical Dilemma: Influencing Production Without Overstepping 09:48 Partnership Over Dictatorship: Navigating Business Relationships in Coffee 16:46 The Value of Origin Visits: Enhancing Understanding and Connections 21:45 Content Creation with Intention: Building Meaningful Connections 23:19 Wrapping Up and Looking Forward Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops