This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne). In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed. In this episode of The Daily Coffee Pro by Map It Forward, Lee Safar sits down with Nolan to discuss the current coffee crisis. They cover the struggles of a Honduran coffee farm dealing with a massive decline in pickers due to migration, the impact of eucalyptus and khat plantations on coffee production, and the broader implications for the coffee industry worldwide. The discussion delves into sustainability, the economic pressures faced by coffee producers, and potential solutions to protect the coffee value chain. This episode is a must-watch for anyone interested in the coffee industry, sustainability, and economic challenges. Brought to you by Map It Forward's Workshop, 'It's Time To Become a Coffee Consultant.' 00:00 Introduction to the Coffee Crisis 01:16 Sponsorship Message 01:55 Welcome and Guest Introduction 02:14 Reflecting on Past Conversations 04:28 Are We in a Coffee Crisis? 06:05 Global Environmental Concerns 11:02 Ethiopia and Brazil: Coffee Challenges 19:29 Honduras: A Case Study 29:53 Conclusion and Next Episode Teaser 30:35 Closing Remarks and Call to Action Connect with Nolan and Proud Mary Coffee here: https://www.instagram.com/proudmaryusa/ https://www.instagram.com/proudmarycoffee/ https://www.instagram.com/auntypegsbypmc/ https://www.proudmarycoffee.com •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops