This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne). In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed. In the final episode of the five-part series, Lee and Nolan discuss the coffee crisis and its rapid impacts. They explore the necessity of bold decision-making, the effect of environmental changes on the coffee industry, and the importance of maintaining product quality despite economic pressures. The episode highlights the challenges and opportunities within the industry, inspiring business owners to stay true to their values and adapt for a sustainable future. Nolan shares insights on staying passionate and authentic in business, the role of automation, and the impact of global market shifts on local cafes. This enlightening conversation aims to help listeners understand the bigger picture and navigate the evolving coffee industry. 00:00 Introduction to the Coffee Crisis 00:30 Sponsorship Message: Become a Coffee Consultant 01:08 Final Episode with Nolan Hirte: The Coffee Crisis 02:06 Environmental Impact and Market Shifts 04:21 Challenges in the Coffee Industry 08:05 Navigating Business Decisions 15:24 Sustainable Future and Innovations 21:28 Advice for Young Entrepreneurs 23:54 Closing Thoughts and Gratitude 29:49 Where to Find Proud Mary's Coffee 30:42 Final Sign-Off and Podcast Promotion Connect with Nolan and Proud Mary Coffee here: https://www.instagram.com/proudmaryusa/ https://www.instagram.com/proudmarycoffee/ https://www.instagram.com/auntypegsbypmc/ https://www.proudmarycoffee.com •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops