This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne). In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan delve into the value proposition of specialty coffee for consumers. They discuss the coffee crisis and the importance of changing consumer perceptions of coffee's value. Learn how specialty coffee can command higher prices and how this impacts producers and consumers. This episode also touches on the future of coffee shops, consumer trends, and the role of community in the coffee industry. Don't forget to subscribe, like, comment, and share this episode! 00:00 Introduction to the Coffee Crisis 00:54 Sponsorship and Course Promotion 01:33 Welcome and Series Overview 02:46 The Value Proposition of Specialty Coffee 04:31 Consumer Behavior and Market Trends 07:46 The Role of Community in Coffee Culture 08:54 Personal Reflections on Being a Barista 09:41 Challenges and Opportunities in Specialty Coffee 18:11 The Story of Bernardina Coffee 22:29 Encouraging Consumer Appreciation for Specialty Coffee 26:23 Building a Sustainable Coffee Business 35:55 Conclusion and Next Episode Teaser Connect with Nolan and Proud Mary Coffee here: https://www.instagram.com/proudmaryusa/ https://www.instagram.com/proudmarycoffee/ https://www.instagram.com/auntypegsbypmc/ https://www.proudmarycoffee.com •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops