This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne). In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan explore why specialty coffee is so significant. They dive into the love and intricate processes involved in creating specialty coffee and discuss the challenges faced by the industry. The conversation highlights the importance of maintaining the quality and experience of specialty coffee amidst market saturation and economic difficulties. Additionally, they touch on the role of consumers and the viability of the specialty coffee business model. Don't miss this insightful discussion on the deeper meaning and value of specialty coffee. 00:00 Introduction to Specialty Coffee 00:48 Sponsorship Message 01:27 Welcome and Episode Overview 01:50 The Essence of Specialty Coffee 03:05 Challenges in the Specialty Coffee Industry 05:45 Nolan's Journey and Business Decisions 08:52 The Importance of Appreciation and Innovation 15:15 Reflections on Specialty Coffee 25:33 Looking Ahead: The Role of the Consumer 26:30 Closing Remarks and Call to Action Connect with Nolan and Proud Mary Coffee here: https://www.instagram.com/proudmaryusa/ https://www.instagram.com/proudmarycoffee/ https://www.instagram.com/auntypegsbypmc/ https://www.proudmarycoffee.com •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops