This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai. In this episode of The Daily Coffee Pro by Map It Forward, host Lee and Matt discuss the harsh realities businesses face, especially in the coffee industry, during challenging times. They provide insights into why some businesses fail, how to analyze the reasons behind the failure, and the importance of closing a business with dignity. Matt emphasizes the necessity of open communication with your team and stakeholders and offers practical advice on managing cash flow, recognizing problems early, and ensuring that employees are treated fairly during the winding-down process. Additionally, they highlight the importance of connecting with suppliers and maintaining human connections in the industry. Don't miss Matt's tips on staying resilient and learning from failures. This episode is packed with valuable lessons for entrepreneurs in any field. 00:00 Introduction and Business Closure Announcements 00:37 Sponsor Message: Become a Coffee Consultant 01:15 Welcoming Matt Toogood 01:30 Discussing Business Failures and Lessons Learned 03:31 Strategies for Business Survival 04:20 The Importance of Communication and Team Involvement 06:35 MIF Consulting Services and Industry Challenges 10:50 Closing with Dignity 15:44 Future of the Coffee Industry 18:53 Final Thoughts and Farewell Connect with Raw Coffee Company here: https://rawcoffeecompany.com/ https://www.instagram.com/rawcoffeecompany/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops