This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is well known coffee educator and roaster, Kat Melheim also known on social media as @roasterkat. The theme of this series is "The Ego In Coffee". In this episode of the podcast series, Kat and Lee discuss the intentionality behind creating content, contrasting those who aim for recognition and fame with those who seek to disseminate useful information and education. Kat shares her journey of starting without a structured plan, focusing instead on sharing her learning and answering questions from both her audience and herself. The episode delves into challenges like dealing with copied content without consent, the trap of seeking validation through social media, and the dilemmas around sponsorship and maintaining authenticity. Additionally, they explore the notion of success in social media being measured by the education and value provided to the audience rather than mere likes or views. 00:00 The Philosophy Behind Content Creation 00:27 Sponsored Segment: Becoming a Coffee Consultant 01:06 Introduction to the Episode and Guests 01:17 Exploring Intentions and Approaches in Content Creation 01:57 The Journey of a Content Creator in the Coffee Industry 06:12 Sharing Knowledge vs. Seeking Fame on Social Media 07:18 The Ethics of Clickbait and Social Media Marketing 12:39 Navigating Sponsorships and Authenticity 22:45 Looking Forward: Values-Driven Business and Upcoming Partnerships 24:33 Closing Remarks and Anticipation for the Next Episode Connect with Kat here: https://www.instagram.com/roasterkat https://www.youtube.com/@roasterkat •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops