This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024. In this episode of the podcast series, Jonas and Lee discuss the climate challenges, including frost and its aftermath, that Brazilian coffee producers are facing. The conversation delves into the complexities of coffee production in Brazil, particularly the impact of the 2020 frost on future seasons and how it's forcing producers to adapt, like shifting towards agroforestry systems to mitigate damage. The discussion also covers the nuances of specialty coffee production, the influence of market trends on coffee farming practices, and the broader implications for the industry, including pricing and quality issues in the aftermath of environmental challenges and geopolitical events like the war in Ukraine. Jonas shares his experiences and insights on sustainable arabica farming practices and the dynamics between producers and markets. 00:00 Understanding Frost's Impact on Coffee Production 00:17 Coffee Consultant Workshop 01:59 Exploring Brazilian Coffee in 2024: Challenges and Realities 05:15 The Specialty Coffee Dilemma: Quality vs. Market Trends 14:02 Navigating the Frost Aftermath in Brazilian Coffee Farms 24:26 The Future of Coffee Pricing and Quality in Brazil 30:39 Closing Thoughts and Next Episode Teaser Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops