This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Coffee Producer, Mark Bolliger from Finca Rosenheim in Peru and in this series, Mark and Lee will be exploring "The Reality of Being a Coffee Producer Today" (from Mark's perspective) In this episode of the series, Mark shares his perspective on how visiting the origins provides a deeper understanding of the realities of coffee production, including challenges with labor, infrastructure, and agricultural practices like spraying against coffee rust. The episode delves into the empathy and insight gained from such visits, contrasting superficial trips with those that offer meaningful engagement and mutual learning between producers and visitors. Mark also reflects on his own experiences traveling to Guatemala and preparing for a coffee show in Copenhagen, emphasizing the importance of genuine connections and knowledge exchange in the coffee industry. 00:00 Intro 01:20 The Importance of Visiting Coffee Origins 02:30 Challenges and Misconceptions of Origin Visits 03:22 The Value of Direct Experience at Coffee Farms 03:42 Personal Growth and Global Connections Through Coffee 06:51 Addressing Labor and Sustainability in Coffee Production 12:35 Empowering Visits: Transformative Experiences at Origin 16:03 Looking Ahead: Sustainability in Coffee Production 16:38 Closing Remarks and Invitation to Engage Connect with Mark Bolliger and Finca Rosenheim here: https://www.instagram.com/fincarosenheim/ https://en.fincarosenheim.com/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops