This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this series is a regular of the podcast and dear friend of Map It Forward, visionary and entrepreneur, Nawar Adra. Nawar is the owner of Stitch Coffee (Cafes, roastery, B2B and B2C) and ECRE (Co-Roasting facility) in Sydney, Australia. In this series, Nawar and Lee discuss the state of the Australian coffee industry in 2024 with the challenges and opportunities that come with it. In this episode of the series, Nawar and Lee explore the challenges and opportunities within the B2B (business-to-business) and B2C (business-to-consumer) markets for coffee roasters. Nawar shares valuable insights into the importance of digital marketing, online presence, and diversifying product offerings to build trust and loyalty among consumers, especially in the B2C market. On the B2B side, the struggle with the competitive environment, payment issues, and the high cost of business is highlighted. The need for significant investment in advertising and the long-term strategy required to see returns is emphasized, along with the unique dynamics of the Australian market, such as the expectation of supplying equipment in B2B relationships. 00:00 Navigating the Wholesale Business Landscape 00:21 Introducing the Coffee Consultant Workshop 01:00 Exploring the Australian Coffee Scene with Nawar Adra 01:14 The Dynamics of B2C and B2B in Coffee Roasting 01:58 Investing in Digital Marketing and Customer Trust 04:56 The Challenges and Strategies of B2B Coffee Roasting 06:47 Maximizing ROI in Coffee Business Advertising 10:09 The Long Game: Building a Brand in the Coffee Industry 15:02 Navigating the Competitive Wholesale Market 20:40 Closing Thoughts and Next Episode Teaser Connect with Nawar Adra and Stitch Coffee here: https://www.instagram.com/stitch.coffee/ https://www.stitch.coffee/ https://www.linkedin.com/in/nawar-adra-12909516a/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops