This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa. In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the critical situation of coffee production in Ethiopia. Once naturally organic, Ethiopia now faces soil depletion, deforestation, and the rise of eucalyptus and Khat plantations, which jeopardize the future of Ethiopian coffee. Heleanna sheds light on the economic and environmental challenges and debates whether the damage is reversible. They explore the possible agendas behind land grabbing by big agriculture and the impact on local farmers. This episode is a clarion call to understand the severity of these issues and their global implications. Join us to explore potential solutions for deforestation and more. 00:00 Introduction to Ethiopia's Organic Farming 00:18 Challenges Facing Ethiopian Farmers 00:53 Sponsorship Message 01:32 Introduction to the Series and Guest 02:16 Ethiopian Coffee on the International Market 03:34 The Impact of Eucalyptus and Khat 04:31 Hope and Political Will for Change 05:26 The Reality of Coffee Farming in Ethiopia 06:55 Potential Agendas and Big Agriculture 13:22 Empirical Observations and Data Issues 19:55 Global Coffee Market and Policy Making 28:42 Conclusion and Next Episode Teaser Connect with Heleanna and Moplaco Trading here: https://moplaco.com/ https://www.instagram.com/moplaco_trading/ https://www.linkedin.com/in/heleanna-georgalis-20b064185/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops