This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt delve into the ongoing coffee crisis, discussing how the industry is managing relationships with suppliers, the impact of external factors, and the importance of community and effective communication. Learn about strategies to navigate this tumultuous time, the dynamics between good and bad businesses, and the critical role of consumer behavior. Don't miss the final episode where they explore how to help businesses close with dignity. 00:00 Introduction and Key Concepts 00:48 Sponsorship Message 01:27 Navigating the Coffee Crisis 02:30 Managing External Relationships 04:27 Cash Flow and Supply Chain Challenges 05:40 Importance of Communication with Suppliers 08:21 Supporting Competitors in Crisis 14:52 The Specialty Coffee Business Model 17:44 Global Coffee Industry Trends 22:21 Conclusion and Next Episode Teaser Connect with Raw Coffee Company here: https://rawcoffeecompany.com/ https://www.instagram.com/rawcoffeecompany/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops