This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa. In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops. In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia. The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets. They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports. Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers. The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector. 00:00 Introduction: The Decline of Coffee Production 00:52 Sponsor Message: Become a Coffee Consultant 01:31 Series Overview: The Coffee Crisis in Ethiopia 02:29 Deforestation and EU Regulations 03:48 Impact of EUDR on Ethiopian Coffee 05:24 Challenges and Frustrations with EUDR 15:04 Population and Agricultural Shifts 22:09 Concluding Thoughts and Call to Action 22:45 Closing Remarks and Contact Information 24:32 Final Sign-Off and Podcast Promotion Connect with Heleanna and Moplaco Trading here: https://moplaco.com/ https://www.instagram.com/moplaco_trading/ https://www.linkedin.com/in/heleanna-georgalis-20b064185/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops