This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the devastating changes observed in Ethiopia's coffee regions. They explore the shift from coffee plantations to eucalyptus due to economic pressures, the impact on local environments and communities, and the broader implications for the global coffee market. Matt shares his firsthand experiences from his recent trip to Ethiopia and delves into the complex challenges facing coffee producers. This episode is a must-watch for anyone invested in the future of coffee. Don't miss the insights and learn how you can support sustainable coffee practices. 00:00 Introduction and Initial Observations 00:58 Sponsor Message: Become a Coffee Consultant 01:37 Welcome and Guest Introduction 01:59 The Eucalyptus Issue in Ethiopia 05:15 The Coffee Crisis: A Roaster's Perspective 07:07 Personal Stories and Reflections 20:57 Challenges in the Coffee Industry 30:06 Conclusion and Call to Action 32:06 Closing Remarks and Podcast Information Connect with Raw Coffee Company here: https://rawcoffeecompany.com/ https://www.instagram.com/rawcoffeecompany/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops