This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne). In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed. In this eye-opening episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan dive deep into the critical issues facing the specialty coffee industry in 2024, addressing what we did as an industry to create this crisis. From the impact of biodiversity on coffee quality to the controversial topic of infused and co-fermented coffees, they explore how the industry has strayed from its roots and what needs to be done to restore harmony. The episode also features a discussion on the privilege and marketing strategies that have shaped the industry's landscape. Tune in to understand the complex web of factors contributing to the current coffee crisis and the importance of transparency and authenticity in preserving the true essence of specialty coffee. 00:00 Introduction to Coffee Harmony 00:56 Sponsorship and Workshop Announcement 01:34 Industry Crisis and Personal Reflections 03:28 The Role of Deception in Coffee 08:42 Infused Coffees Debate 16:15 Economic and Environmental Impact 31:02 Transparency and Authenticity in Coffee 32:39 Conclusion and Next Episode Preview Connect with Nolan and Proud Mary Coffee here: https://www.instagram.com/proudmaryusa/ https://www.instagram.com/proudmarycoffee/ https://www.instagram.com/auntypegsbypmc/ https://www.proudmarycoffee.com •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops