This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt discuss the ongoing crisis in the coffee industry. They explore challenges faced by cafes, including profitability, consumer confusion, and the impact of marketing on perceived quality. The episode also covers the importance of diversifying revenue streams to survive ongoing economic pressures, lessons from the COVID-19 pandemic, and the critical role of planning and agility in navigating the future. Additionally, learn how you can support the podcast via Patreon. 00:00 Introduction to the Cafe Business 00:47 Sponsorship and Support 03:17 Discussion with Matt Toogood 03:50 The Coffee Industry Crisis 06:20 Consumer Preferences and Market Trends 13:04 Impact of COVID-19 on the Coffee Business 21:59 Navigating the Crisis 24:02 Conclusion and Next Steps Connect with Raw Coffee Company here: https://rawcoffeecompany.com/ https://www.instagram.com/rawcoffeecompany/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops