This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is Matt Toogood, the CEO of world-renowned coffee brand, Raw Coffee Company based in Dubai. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Matt dive deep into the internal strategies for navigating the coffee crisis and discuss the importance of visibility in cash flow, building mutual trust with B2B customers, and the critical role of staff training and empowerment. Learn how to manage challenging times in the coffee industry with practical advice and insights. Don't miss out on their expert tips on ensuring your business's success during a crisis. 00:00 How CVs Reveal Business Health 00:26 Sponsor Message: Become a Coffee Consultant 01:05 Introduction to the Coffee Crisis Series 01:39 Navigating the Coffee Crisis Internally 02:58 Managing Cash Flow and Customer Relationships 05:32 Understanding Market Dynamics in the Middle East 07:49 Dealing with Supplier and Customer Payment Issues 12:28 The Importance of Staff Training and Retention 17:40 Conclusion and Next Episode Preview Connect with Raw Coffee Company here: https://rawcoffeecompany.com/ https://www.instagram.com/rawcoffeecompany/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops