The Path of Least Resistance
Listen now
Description
Today, I talk about how you can work smarter, not harder. I note that, often, doing something the hard way raises the risk of failure. I explain why the path of least resistance is generally more fruitful than the complex path, illustrating my point with an analogy of a cake. I note that effort, on its own, counts for nothing, and I finally add that, the more times you repeat something, the less effort it takes.
More Episodes
There are no two ways around it: you’re known by your clients’ results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost. Today, I talk about the need for a focus on business delivery over business growth....
Published 01/06/22
Published 01/06/22
A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting. Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a...
Published 01/03/22