Today, I talk about this question. I discuss different reasons why you might not want to give your price right away, as well as some reasons you might want to. I note the importance of making sure the question doesn’t come up until you’re ready to answer it, and I offer some ways to do this. I talk about the possibility of disarming with humor. I discuss the importance of keeping control in the sales process, and I make a distinction between handling and preempting the question.