All episodes of I Love Marketing

I Love Marketing

Episodes

Intro to Marketing Analytics

Published 07/25/23

New Products

Short episode on developing new product offerings.

Published 04/05/22

I Love Marketing

Published 04/05/22

Consumer Behavior

Published 01/13/22

The Marketing Plan

A brief introduction of the marketing plan.

Published 01/13/22

Digital Marketing

An introduction into digital marketing.

Published 01/13/22

Segmentation and Targeting

An introduction into segmentation and targeting as tools to help create strategic focus.

Published 01/13/22

Brand Positioning

An introduction into brand positioning as a marketing strategy.

Published 01/13/22

Business Buying Behavior

An introduction in B2B behavior.

Published 01/13/22

Delivering Value: Distribution Strategy

Delivering value in marketing through distribution strategy.

Published 12/29/21

Capturing Value: Pricing Strategy

Capturing value in marketing through pricing strategy.

Published 12/29/21

Communicating Value: Communication Strategy

Communicating value in marketing though communication strategy.

Published 12/29/21

Creating Value: Product Strategy

Creating value in marketing through product strategy.

Published 12/29/21

Developing Marketing Strategies

Discussion on marketing planning.

Published 12/15/21

What Is Marketing?

Published 12/15/21

Metrics

An introduction to marketing metrics.

Published 02/11/21

Data Visualization

Introduction to the use of visuals in marketing analytics.

Published 02/11/21

Analyzing A/B Tests and Experiment Results

Short introduction into some of the statistical tests used to analyze A/B tests and experiments.

Published 02/08/21

Experiments

Brief introduction into experimental design.

Published 02/08/21

A/B Tests

A brief introduction on A/B tests and what they can do for companies.

Published 02/08/21

Artificial Intelligence

Brief introduction to artificial intelligence and marketing.

Published 01/29/21

Analytics and STP

A discussion of the role of analytics in segmentation, targeting, and positioning.

Published 01/29/21

Web Data Extraction

Brief into on web data extraction and some of the tools used to accomplish this.

Published 01/22/21

Data Management

Introduction to data management and data management platforms.

Published 01/15/21

Analytics Tools

Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.

Published 01/11/21