If you're like most business owners, you understand the value of a strong network. But in today's rapidly changing business environment, how do you leverage your connections for maximum impact? The answer might be simpler than you think: referrals. With the rise of digital marketing and the saturation of online ads, the age-old method of word-of-mouth referrals has regained its importance.   In this episode, J.J. and April sit down with Tyler Pigott, a StoryBrand Certified Guide and the brain behind Lone Fir Creative. Tyler delves into the art and science of building a referral-based business, emphasizing the importance of nurturing old relationships while fostering new ones. He shares actionable insights on how to approach potential clients, the power of simplicity in outreach, and the balance of new and old in business. Listen in to discover how you can leverage your existing network to drive business growth and set the stage for a profitable future!   Contact StoryBrand Certified Guide Tyler Pigott at Lone Fir Creative directly at MarketingMadeSimple.com/Lone-Fir-Creative.   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand