AI's buzz in marketing has a lot of people feeling panicked, unsure of how to balance technology with genuine human connection. Many marketers are overwhelmed trying to sift through the noise to find what truly resonates with audiences without losing authenticity. So how do we approach AI in a way that makes us feel less scared and more curious?   Fresh from HubSpot's INBOUND 2023 conference, host Dr. J.J. Peterson shares valuable highlights from the event and excerpts from his AI panel discussion. In this episode, you’ll learn what’s working today with AI and where we’re likely going. J.J. shares real-world insights, cautioning against AI over-dependence while championing the power of human connection and clear messaging. Listen in and get the inside scoop on the future of marketing!   --   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand