Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their top selling times of the year and what they've learned along the way. And finally, we are going to talk about their BIG stuff, their new record that they just pulled off the Guinness Book of World Record that landed them on Good Morning America. Evan, welcome to Marketing People Love!