Welcome to Marketing People; my name is Jacques Spitzer. Today, we'll talk about the art and science of brainstorming with Ashley Rutstein, a seasoned creative director, copywriter, and the creative maven behind Stuff About Advertising. Ashley shares invaluable insights into the dynamic process of brainstorming, from navigating the chaos of self-editing to honing in on insightful ideas. With her wealth of experience, Ashley explores the transformative journey from the early panic of seeing a...

Welcome to  Marketing People Love. My name is Jacques Spitzer and if you have ever wondered,  how do people win awards? How do they end up in big publications? And how come I'm not getting the attention and recognition that I deserve? In this episode, we explore the profound significance of staying relevant in the ever-evolving landscape of business and creativity. Carrie Jones shares insights drawn from two decades of experience, revealing how consistent innovation and genuine partnerships...

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing.  We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to...

"Please hate me" - That is the title of today's episode with Sean Riley, the CEO of Dude Wipes. My name is Jacques Spitzer and welcome to Marketing People Love.  Discover Sean's remarkable journey of transforming an everyday wipe, typically associated with babies, into the innovative and distinct category of Dude Wipes. Uncover the insights behind the bold decision to embrace being disliked as a brand and why this unconventional approach can be a strategic advantage. Sean delves into the...

Welcome to Marketing People Love, my name is Jacques Spitzer and today I have Preston.   This is a entirely new series where we're going to talk to people who have built brands that really have made a difference.   He shares three of his big learning lessons from building Chubbies, a clothing brand that he helped take to a nine figure exit and then a ten figure IPO and he has three nuggets that are absolutely transformative.

Welcome to Marketing People Love, and today I have a literal treat for you.  We're talking pretzels, we're talking licorice, chocolate, caramels with one of the absolute geniuses behind caramels.com, licorice.com, pretzels.com, soon to be chocolate.com.  Jonathan Packer is with me.  He's going to break down this journey, this personal journey from a world of finance into all of these sweet treats, how post-purchase attribution, which is a fancy way of saying the surveys you take after you...

 Welcome  to  Marketing  People  Love,  I'm  your  host  Jacques  Spitzer,  and  today  I  have  the  cat's  meow.... Or in  this  case,  I  guess  you'd  say  the  dog's  woof,  I'm  not  sure  if  that's  a  saying,  but  I  have  Terri,  the  co -founder  and  CEO  of  Jinx.  She's  so  talented  and  so  smart,  you'll  be  hearing  how  they  took  this  pet  food  brand  that  started  as  direct -to -consumer  and  has  moved  into  nationwide  retail  at  over  5 ,500  locations. ...

If you care about mission driven brands, his story will inspire you.  Soapbox has an incredible mission. They've been around for 13 years now and they are actively not only selling incredible products to people, but have this mission behind them where they are distributing soap and hygiene products around the world and have incredible partners that are creating a real difference every single day. He will share his learning lessons every step of the way, whether it was developing his first...

“HOLY SH&%!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking. Transformation is the common thread that runs throughout Suzy’s life and her companies, whether she's transforming literal crap into a pleasant-smelling experience with Poo~Pourri or people’s lives with her growing personal brand. Suzy is a...

Today I have a very special guest, Brett Curry with OMG Commerce. We will be breaking down YouTube at the highest level, from two experts in the game. You've heard on previous episodes from Lomi and Shady Rays and Dr. Squatch on what is possible when you can harness YouTube as a channel to get new eyeballs on your brand. Brett and I will also be co-presenting at Google LA on September 14th if you are a brand wanting to learn more about what it takes to reach exit velocity with your ads on...

Shady Rays has been killing it.  And it's future is so bright, you might need sunglasses for this episode... The good news is, Shady Rays has all the sunglasses and snow goggles you might need.  Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales. He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok,...

Welcome back to Marketing People Love for Season 2! My name is Jacques Spitzer, and we're happy you're here; because you're going to be learning from one of the best in the game today. Today we have Mr. Matthew Bertoli, with Lomi, and they are selling a somewhat luxury product, a $500 product that is turning trash into joy. We're going to unpack what he's learned in taking their $500 product to millions and millions of sales, but also, we're going to talk about how you can't be building a...

There is an old adage that if you have a Coke machine and you put a Pepsi vending machine by it, instead of sharing sales, they will actually both do more - the psychological thought process is people ask themselves “which do I want” not “do I want one”... so is "competition" actually... bad?  I am coming to learn that it’s not good for us when others fail. It hurts the entire perception of the category.  This is me exploring what it looks like to be focused on winning more than seeing...

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce for part 2 of our chat.   He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the...

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I am joined by Ian Blair,  the co-founder of Laundry Sauce.  He is doing away with detergent, introducing to the world The Sauce.  They are about a year into their journey and people are absolutely love it. Not only the product but the brand. And he's going to take us through the idea of it being 40,000 feet up in an airplane all the way to actually taking the action to create the brand.   And we're gonna talk a...

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture...

What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture...

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?  Welcome back to Marketing People Love! I’m your host Jacques Spitzer, and coming back for part 2 today I have my friend Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame.  From plastic...

Ready to learn how a brand went from a single photo of a product to doing 9 figures of revenue over the past few years?  Welcome to Marketing People Love! I’m your host Jacques Spitzer, and today I have my friend  Ryan, CMO of Tru Earth, a brand that has exploded over the past few years with engaging advertising and a product looking to solve a real issue without plastic… But also, without another key ingredient for most green brands… Shame.  From plastic surprise eggs to laundry and now...

Welcome back to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have part two of my interview with Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the...

Welcome to Marketing People Love. I'm your host, Jacques Spitzer. Today, I have Evan Mendelsohn who is the co-founder of Tipsy Elves. It all started with ugly Christmas sweaters. And he takes us through those major milestones that have evolved the brand. You may have seen them on Shark Tank. And I'm going to ask him some really interesting questions about what he might regret about his Shark Tank journey. And I'm going to find out what else besides the holidays, besides Christmas is their...

Welcome back to Marketing People Love. I am your host, Jacques Spitzer. And today part two of my conversation with a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time.  We're going to talk about the...

Today I'm doing something a little different on Marketing People Love, by sharing a conversation with my wife that gave me some incredible insight into the journey brands go on to grow and find their identity. It can be scary, but so rewarding! 

Welcome to Marketing People Love. I am your host, Jacques Spitzer. And today I have a guest who, as far as I know, is the first guest ever to be wearing the same exact underwear as me at the same time. His name is Jens. He is the CMO of Shinesty. If you're not familiar with Shinesty, make sure to look them up, because I'm telling you, this brand is doing marketing and has been doing marketing that people love for quite some time.  We're going to talk about the role that humor plays in their...