Welcome  to  Marketing  People  Love,  I'm  your  host  Jacques  Spitzer,  and  today  I  have  the  cat's  meow.... Or in  this  case,  I  guess  you'd  say  the  dog's  woof,  I'm  not  sure  if  that's  a  saying,  but  I  have  Terri,  the  co -founder  and  CEO  of  Jinx.  She's  so  talented  and  so  smart,  you'll  be  hearing  how  they  took  this  pet  food  brand  that  started  as  direct -to -consumer  and  has  moved  into  nationwide  retail  at  over  5 ,500  locations.  Terri  shares  with  us  how  her  and  her  co -founders  took  some  of  their  learnings  and  insights  being  part  of  the  early  days  of  Casper  Mattress  as  it  exploded  and  the  success  that  they  had  there  and  started  this  pet  food  brand  that  has  pivoted  over  and  over  and  taken  those  learnings  to  achieve  now  its  best  consumer  scores  to  date.