Sipping on Success with Simple Modern’s Mike Beckham [Pt 2]
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Description
What does real success look like? What does it feel like? Well –We are about to find out on this episode of Marketing People Love. I’m your host Jacques Spitzer and today I have Mike, a co-founder of Simple Modern; Who is making moves with their drinkware company- doing over $100M in sales, surfing the wave of interest in having a product that expresses who you are. I loved his perspective on the second purchase being the most important for any brand, how his unique company culture drives their success – and how he views marketing and licensing deals-in a moment where they don’t HAVE to do anything different to succeed…but are looking to grow and give back to the world. Grab your drink container, and sip something you enjoy while you listen, Mike, welcome to MPL.
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