Welcome to Marketing People Love. My name is Jacques Spitzer, and today I have a discussion that I have been looking forward to diving into with the perfect person I've found. It is a discussion on building a brand in public. Now, it's a newer phenomenon, the idea of truly sharing about it on your social media channels, sharing intimate details of the journey, and I'm going to break it down with Ali, Founder of Lucky Lad. What are his thoughts? What has been his experience? How has it led to massive breakthroughs for his brand so far, and some of the psychology behind the idea of building in public. I think a lot of us fear that if we put information out into the world, our competitors will steal it, that they'll invite competition, that ultimately it might be a negative thing. We don't necessarily think of all the positives that can happen. I can't wait to share this conversation with you!