Eric Doty, Content Lead at Dock, shares his process and template for onboarding freelance writers to his team. Download the free powerups cheatsheet: https://marketingpowerups.com/049 🏆 Sponsored powerup B2B demand and sales these days have been sloooooow. But smart marketers from companies like ProfitWell, Teamwork, and Hubdoc aren’t panicking! It’s because they’ve doubled down on sustainable growth, all thanks to 42/Agency (the sponsor of today's newsletter). They've built a demand gen playbook for generating leads and closed deals for B2B SaaS companies—even during economic uncertainty! → Learn 42/Agency's growth playbook. 🎉 About Eric Doty Eric Doty is a content marketing leader with expertise in SEO and working with freelance writers. He currently serves as the Content Lead at Dock, a sales productivity software company. 🕰️ Timestamps and transcript [00:00:00] Successful Onboarding of Freelancers[00:00:48] Eric Doty on Onboarding Freelancers[00:06:52] The Benefits of Onboarding Freelance Writers Efficiently[00:11:10] Onboarding Guide for Freelancers at Dock[00:18:52] Product-led Content Strategy at Dock[00:20:00] 42 Agency: The Strategic Partner for B2B SaaS Companies[00:20:49] How to Stand Out as Freelance Writer[00:25:08] Defining the Audience's Expertise Level[00:29:53] Content Onboarding Guide and SEO Philosophy[00:36:49] Building an Onboarding Guide and Workflow for Writers[00:39:31] Dock's Content Strategy Focus on Mid-to-Bottom Funnel[00:45:13] Career Power Ups: The Builder Mindset[00:50:04] Maximizing Value through Comprehensive Leadership[00:51:31] Marketing Powerups Podcast Episode Overview✨ Useful links Eric Doty on Linkedin - https://www.linkedin.com/in/edoty/Eric Doty's site - ttps://clevercontent.ca/LinkedIn post about onboarding freelance writersDock's website - https://www.dock.us/