Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062 [00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Qualification Tool[00:26:01] Patterns in Sales Training Program Challenges[00:30:15] The intersections between customer education and data silos[00:36:03] Top Tips for Creating a World-Class Training Program[00:39:20] Career Power-Ups and Creating a Star Map of an Organization[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes