In this episode of Marketing Spark, Mark Evans interviews Sam Dunning, a content marketing and SEO expert, to dissect the recent leaks about Google's search algorithm and the rise of AI-generated content. The conversation delves into the implications of these leaks, which reveal the ongoing importance of backlinks and brand relevance despite Google's previous statements. Sam explains the critical impact of these changes on B2B SaaS companies and shares best practices for staying competitive in this volatile landscape. They also discuss the future of SEO, emphasizing the shift towards bottom-of-the-funnel content and the diminishing value of top-funnel, AI-overviewed content. The podcast highlights the importance of understanding high-intent prospects, leveraging detailed customer research, and creating content that genuinely resonates with target audiences. As AI continues to transform SEO and content marketing, Sam offers practical advice on adapting strategies to maintain visibility and drive leads. Thanks to this week's sponsor, Landbot [https://bit.ly/4bFu38E], AI Chatbot Generator for Conversational Experiences.