Episodes
It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls.  Today we have 2 coaches: Heidi + Eleni  Heidi:  is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off. She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right. But I felt it was too early to break it apart and make it less expensive....
Published 05/09/24
Published 05/09/24
We’ve got Caryn Gillen on the show talking about networking.  And boy do we get into some nitty gritty detail!  We break down her framework step by step to make sure you’ve got tangible tips for:  ➡️Making a marketing plan  ➡️Doing the actual networking  ➡️And making sure the networking actually leads to something  So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!
Published 05/01/24
Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner. She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community.  We cover: When to share gifts — some of her ideas I had never heard before!! How to use gifting strategically The most incredible tax tip — get out your pen and paper for...
Published 04/24/24
If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this!  We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better.  And let me tell you people, this is so cool.  Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her.  We talked about how:  To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You...
Published 04/10/24
If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this.  We talked about:  1️⃣What the heck a high ticket offer is — I loved her definition! 2️⃣Her method for coming up with a high ticket offer. OOF – this is good.  3️⃣How to PRICE a high ticket offer  4️⃣And best of all, how the heck to sell your high ticket offer! She...
Published 04/03/24
I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event.  In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity.  So, I think it’s a really good episode for you to listen to.  But first, I wanted to make sure you know…  WHAT a nurture event even is How it fits into a marketing strategy Why content isn’t a marketing strategy 3 examples of *other* nurture events Why...
Published 03/22/24
If you… struggle with consistencyonly get clients from referralsfeel like people get confused about the work they doGet a lot of people saying they can’t afford you…you need this episode.  Resources: Get on the Go-To Coach Club waitlist! https://www.gotocoach.club/g2ccwaitlist
Published 03/13/24
Today we’re talking about EFT with Jacqui Acree. If you’re looking to grow a thriving business without being stressed AF, you’re in the right place. We cover things like: ➡️ Signs your nervous system is out of whack ➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack ➡️ The three big reasons we feel stress or worry and how to reframe that ➡️ What’s different about EFT as a nervous system regulation tool? ➡️ Why does EFT work so quickly?...
Published 03/08/24
If you experience burnout in your business – you MUST listen to this episode. Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED. In this episode we cover: ➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves? ➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money? ➡️How to know HOW to spend your time so it actually moves the...
Published 02/28/24
Earlier this week we talked about how to grow your list with Kylie Kelly. Now let’s talk about AFTER the list growth to make sure the numbers lead to sales. 
Published 02/23/24
Oof! This is a juicy one. If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation. We cover: How the heck to pull off a smokin’ hot bundle Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from...
Published 02/21/24
In today's episode, we talk about how to use your human design to inform your marketing strategy.  We cover: How to use human design to create a magnetic messageWhat kind of content your human design says you’re great at.How to make launch decisions based on your human design.And how to identify your best community building super powers so you become known for something. This is JUICY. Resources mentioned in this episode: Find out your human design type here:...
Published 02/16/24
In today's episode, we answered a question from a listener about launching. We cover: 1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch. 2. We'll also talk about how your social media content shifts. This is definitely one to bookmark and keep coming back to! Resources: Join Marketing Mail here: https://www.gotocoach.club/marketingmail Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC
Published 02/14/24
Amanda Berg is on the show this week spilling the tea on BRANDING. On this episode we cover: 1. What the heck IS branding? Is it really just about brand colors or is it something else? 2. Is there an order of importance? 3. How important is branding if we’re just getting started? 4. How can you brand different offers? Meaning – if we have a membership *and* a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s...
Published 02/02/24
Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind. “The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me.  It has led to starting and stopping posting on Instagram.  I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically.   I had 2 people last year sign up for my freebie so hoping...
Published 01/31/24
Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood. We cover: 1. What the heck key words are (they're not actually what you think...) 2. How to leverage them in your online content 3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!) 4. What types of content beautifully sets you up to leverage your SEO 5. Technical things 80% of her clients do that...
Published 01/26/24
If you are asking yourself questions like... "I don't know why I'm not getting the engagement I want!" OR "Why is NO ONE buying?" OR "I still have no idea about my 2024 plan" ... you might need this episode. Here's a hint: Market research is not dead, I hope these tips help. RESOURCES: The surveys I used: The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaA The "list" version: https://forms.gle/rttJ7nsxz1XpMLta7 Get on the waitlist for the Go-To Coach Club:...
Published 01/24/24
Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list. If you think I’m being dramatic, I’m not. Let’s break this down. Here’s how it currently works (in super simple terms): ➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.) ➡️ Every time you send your weekly email to your list, your email knocks on Google...
Published 01/17/24
Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more.  We covered: 1) Signs you're hitting up against an upper limit (I couldn't believe this one!)  2) How to breakthrough the upper limit (such specific tips!)  3) What an upper limit means  4) Does "work-life-balance" actually exist and how can we achieve it?  5) How to give, receive, protect and harness your energy for success  And more!  You should also definitely...
Published 01/12/24
If your marketing looks something like this:  Post consistentlyGrow my following because of consistent contentWhen my following grows, my list growsSell to my listGrow my business...you should listen to this episode. I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out. In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.
Published 01/10/24
Krissy Chin is on the show to talk about automating your business so you can sell while you sleep. On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered: 1) How do you know what to automate? 2) What kinds of things SHOULD you automate? 3) Automation MISTAKES she sees 4) Crazy things happening in automation world thanks to AI 5) How do you come up with an efficient system or process for automating? 6) How often should you be checking...
Published 01/05/24
Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024?  Listen in, and then continue the conversation with one of your loved ones.  Here are the questions we covered: What was your favorite part of the year? What’s something that happened this year that makes you proud of yourself? What was the most enjoyable part of your work this year?What was the most challenging part of the year for you? What was your single biggest time waster this year? What...
Published 12/29/23
If you have dreams of hiring your first or your next team member in 2024, boy do you need this.  Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too!  Emily spills soooo many hiring must-knows.  We cover:  1) How do you know it’s time to hire?  2) What if you can’t “afford” to hire?  3) How to get READY to hire? 4) What can we do RIGHT NOW to be prepared to hire?  5) How do you know what to focus on first? — LOVED THIS TIP!  6) Common hiring and...
Published 12/22/23
In today's episode I'll break down my 3 highest performing strategies.  We'll answer:  1. What performed best for growth this year?  I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year.  2. What performed best for sales this year?  Plus, quick bonus: I'll also walk you through the thing that gave me the most results with the least amount of effort  3. What performed best for nurturing this year?  This strategy has given...
Published 12/20/23