In this episode of the Coaches Compass, Mike goes into the difference between painkiller marketing and vitamin marketing, and also explains why the message resonates so much with coaches. This is almost like inception... you'll hear the message and then get a break down of the psychology behind the message. If you like to nerd out on this stuff.. buckle up! Get 20% off any product from Legion Athletics! Use code POPFAM at https://www.legionathletics.com Cured Nutrition is offering 15% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3 Want 20% off any Organifi product? This is an exclusive offer for Mind Over Macros listeners. Simply go to organifi.com/popfam and save 20% off any of their amazing products like green juice, red juice, or gold juice! Click here to take advantage of this offer! ------------------------------------------------ Click here to apply for coaching! For some amazing resources and to be a part of a badass community, join our FB group HERE The FREE personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating. Take the assessment here! To learn more about Neurotyping, visit www.neurotypetraining.com Follow Mike on IG at @coach_mike_millner