My guest today is Jeff Gomez, CEO of Starlight Runner and leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. In this episode we talk about the evolution of transmedia, the use of audio in storytelling, the emergence of virtual production, trends in immersive storytelling and much more. Gomez has been involved in developing the story worlds of films, TV shows, videogames, toys, books, comics, apps, virtual reality projects, and theme park attractions. His work has impacted blockbuster properties as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man and Men in Black, Microsoft’s Halo, and Nickelodeon’s Teenage Mutant Ninja Turtles. He has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada. Further, Gomez's transmedia methods have also been applied to educational and geo-political causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.