Are you ready to really nail down who you are serving as a fitness coach? When you get clear on who you are serving then it’s easier to find those people and really connect with them. In today’s episode, I’m talking with Jill Lewis all about nailing down your ideal client and how to market to them. Jill is a fitness instructor and Faster Way Coach who has been building her business for the last 20 years. Hear her inspiring story of going from teaching classes in person to taking her business online and her journey of finding her passion and focus in life as an empty nester.   "Do what you love and the rest will follow!" In this episode, you will learn the following: The importance of niching down How to use your passion to market your business Why you need to market to who you want to serve   Links and Resources   Follow Lindsey on Instagram Learn more about the Faster Way Certification Program Follow Jill on Instagram Follow Jill on Tik Tok Listen to Pep Talk and Pickleball