Join hosts Mike and Mark on the Moonshots Podcast for an insightful episode focusing on "This Is Marketing" by the influential Seth Godin. In this episode, the duo delves into the core of modern marketing practices, guided by Godin's expertise and complemented by engaging discussions with marketing experts Rick Kettner and Marie Forleo. Through carefully selected clips, listeners will comprehensively understand today's marketing landscape and how to navigate it effectively. Buy The Book on Amazon https://geni.us/dwub6 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/kQ9w8drft-s Summary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/ INTRO: Understanding the Value of Marketing The episode starts with Seth Godin laying the foundation by addressing the crucial question: "What is marketing today?" In a compelling 3-minute and 13-second trim, Godin unpacks the essence of marketing, focusing on its evolving nature and the underlying 'why' that fuels successful strategies. The Five Steps For Effective Marketing Rick Kettner takes the stage next, highlighting Godin's five critical steps for productive marketing. This concise segment, lasting just 1 minute and 32 seconds, is packed with actionable insights, offering listeners a clear roadmap to enhancing their marketing efforts. Who Can You Help: Targeting the Smallest Viable Audience The conversation then shifts to a robust discussion between Seth Godin and Marie Forleo, where they explore effective marketing strategies, including the concept of the smallest viable audience. Over 3 minutes and 30 seconds, they delve into identifying whom you can truly help with your marketing efforts, providing a fresh perspective on targeting and engagement. OUTRO: A Closing Note on Feedback To wrap up the episode, Seth and Marie share grounded advice in a segment titled "All critics are right." Over 2 minutes and 31 seconds, they discuss the importance of hearing feedback without feeling compelled to respond to every criticism. This closing piece offers a realistic look at dealing with criticism in marketing, encouraging marketers to stay true to their vision while being open to input. This episode of the Moonshots Podcast offers a treasure trove of wisdom for marketers at any level. It blends Seth Godin's timeless insights with practical advice from other seasoned experts. Whether you want to refine your marketing approach or seek inspiration for new strategies, this episode is a must-listen. Buy The Book on Amazon https://geni.us/dwub6 Become a Moonshot Member https://www.patreon.com/Moonshots Watch this episode on YouTube https://youtu.be/kQ9w8drft-s Summary: https://www.apolloadvisor.com/summary-this-is-marketing-by-seth-godin/ Thanks to our monthly supporters Ron Chris Turner Margy Diana Bastianelli Andy Pilara ola Fred Fox Austin Hammatt Zachary Phillips Antonio Candia Dan Effland Mike Leigh Cooper Daniela Wedemeier Gayla Schiff Corey LaMonica Smitty Laura KE Denise findlay Diana Bastianelli James Springle Nimalen Sivapalan Roar Nikolay Ytre-Eide Stef Roger von Holdt Jette Haswell Marco Silva venkata reddy Dirk Breitsameter Ingram Casey Nicoara Talpes Evert van de Plassche Ravi Govender Craig Lindsay Steve Woollard Lasse Brurok Deborah Spahr Chris Way Barbara Samoela Christian Jo Hatchard Kalman Cseh Berg De Bleecker Paul Acquaah MrBonjour Sid Liza Goetz Rodrigo Aliseda Konnor Ah kuoi Marjan Modara Dietmar Baur Ken Ennis Bob Nolley ★ Support this podcast on Patreon ★