"We want strong partnerships with our customers"
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Description
How do we convince our customers to purchase more and more often at METRO? In the latest edition of MORE Podcast, I talk to Gilles Babikian, Vice President Sales Excellence at METRO AG, about our sCore strategy and the development of our global sales organisation. He reveals how our multichannel approach gives our customers the choice via which channels they want to purchase our products and how we are transforming from a pure product supplier to a partnership-based solution provider.
You will also get to know Gilles personally and find out what Sound Souvenir he has brought us. Have fun listening! 🎧
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Trust, understanding and knowing your partner's needs - that's what makes a good relationship. What counts in life naturally also applies to a stable business relationship. In this episode of MORE Podcast, I talk to Tino Hölters, Head of Customer Relationship Management (CRM) at METRO AG, about...
Published 12/06/23
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