Logic and rational thinking don’t always work to convince someone to do something. People hear “Storytelling” and think of novels, movies, TV shows, etc. They don’t see it as what it is: A skill. Intuitively, people connect through stories. It’s how we make sense of the world. Storytelling moves someone toward action. And storytelling increases credibility. Mark Carpenter shares how to craft a simple yet compelling story—and shares how they boost your credibility—in this episode of Negotiations Ninja.  Outline of This Episode [2:31] Learn more about Mark Carpenter  [4:13] Storytelling increases credibility [7:15] What do great stories include? [10:39] Simplify your storytelling  [15:02] How to get comfortable telling stories [17:17] How to turn an experience into a story [20:41] Learn more about Story-catching Resources & People Mentioned  The Hero's Journey: Joseph Campbell on His Life and Work Master Storytelling Connect with Mark Carpenter Get Mark’s FREE resource: Story Catcher  Master Storytelling Connect on LinkedIn Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja