Jaime Duque (no relation to co-host Juliana Duque by the way) is the founder of Catación Pública, a brand of specialty coffeeshops, roasters and educational centers in Bogota and Quindio, Colombia. Throughout his career, Jaime has worked every part in the value chain of Colombian coffee. He started his work in the fields, as an agricultural engineer, working with farmers to fine tune their process to attain higher levels of quality. He has worked to encourage more specialty growers and for more coffee to be roasted and consumed inside the country. He has become leading coffee educator in Colombia and Catación Pública offers a wide variety of workshops and certifications that are sought out by those in the coffee industry throughout the region. In the interview, we discuss how, even as the rest of the world had been exposed for half a century to the general quality and story of Colombian coffee through the emblematic and imaginary future of Juan Valdez, it has only been until recently that you have been able to actually drink good coffee in Colombia. When I first went to the country, in 2005, most of what you find was tinto, these little cups of coffee loaded with sugar to offset the low quality. All the good stuff was exported. Tinto is still around, but there has been a gradual transition towards a more dynamic coffee culture in the country. Today you see specialty coffeeshops like Catación Pública all over Colombia. There are world class baristas and roasters, and the growers can actually see how their coffee is being consumed, which gives them additional insight into how they should grow it. We also talk about why he thinks fermentation processes like carbonic maceration will remain niche, while cold brew still has enormous growth potential. Find out more at New Worlder.