Annika Lantz-Andersson and Sylvi Vigmo from the University of Gothenburg, at the NGL2012 Conference at Dalarna University. Lantz-Andersson and Vigmo shares preliminary findings from their research on language earning in social media worlds. For more keynotes, interviews and sessions visit the NGL 2012 playlist: http://www.youtube.com/playlist?list=PLFDCB3EF0CABB12D6 More information about the conference visit: http://www.du.se/ngl