We need to have a marketing budget intervention. If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for. Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return. In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows. Every listeners that is currently investing in marketing or planning to should listen to this episode.