If you've been marketing for any amount of time, you've heard the term "lead magnet." Oftentimes a free resource in exchange for a prospects contact information. It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing. If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your...

The power of video cannot be understated. Upselling Clients Stronger Ads Getting the prospects attention Making website pages stronger Social Media Engagement There is no lack of value when it comes to video, yet it is underutilized. Why? No clear direction of when it should be used and the perceived "effort barrier." In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your...

In this episode we spill the beans! We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space. In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year! If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.

New client onboarding is exceptionally important. In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience. This is a long one, but there's a lot to cover! Don't forget to check out msp-camp.com

This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too! You know what I say about repurposing content :) On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year! Ticket link:...

I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both. I will undoubtedly have multiple parts to this series and I hope this can help...

This episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :) I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm! I hope this helps you get your entire team on board with growth! If you're not an MSP Camp member yet, what are you waiting for? It's a 30 day trial and month to month... you need to at least take a peek at: msp-camp.com

Remember Hunter? The dude that gave away a Tesla? Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8! I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope. I hope this episode inspired you to be bold and take a big leap!

I've always been a huge advocate of SEO. In the early days, it was as simple as setting up your Google Listing and getting 20+ reviews. That literally added a dozen or so clients in 2017. However, things have changed. Not much, but they have changed. SEO is still a weak point for most MSPs despite everyone constantly talking about it... In this episode, I speak to an MSP owner that has done an incredible job at his own SEO. He even helps other MSPs with improving their own SEO. I hope...

This is one of my all time favorite episodes. Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to. We discussed standing out in a crowded market, as well as many other topics you won't want to miss. Symon is the current Director of Brand at ScalePad and has many years of managing B2B marketing teams. Don't skip this one!

Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well. We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing. however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive. Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics. Check out...

It can feel like rolling a dice when going to hire your first (or even second or third) salesperson at your MSP. In this episode, Brian covers what to before you hire, what guidelines and activity to expect, and how to measure results and hold your people accountable while also giving them breathing room to succeed. Brian is a good dude that really knows his stuff on the sales side of things. Give it a listen!

It can seem overwhelming... Marketing your business Closing new businesses A new MSP popping up every week in your area How do you compete? In this episode, we lay out some groundwork for 2024 to keep in mind as you continue to grow your marketing efforts and dominate your local market!

I'll spare you on any networking puns. Very rarely have I heard anyone say they love networking. You're not alone, but that shouldn't stop us from going out and meeting people. If you're a local MSP, there is so much value in meeting people face to face and building connections. In this video we discuss some tips to get the most out of networking and some things you'll want to avoid...

When we started this I genuinely never thought I would leave Alltek. However, in this episode we outline why we're making the move and how it's going to benefit listeners and members. If you want to support us on the next phase of our adventure, continue joining as a Scout Plus, Ranger, or Leader member :)

We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space. It can be a tough position with high expectations and not a lot of guidance. We're looking to change that. Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role! If you want to complete the challenge this week, make sure to check out the free guides on msp-camp.com.

There's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found. You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover. Short tip today but this one is so important it deserves its own episode!

For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards? After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail. We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market. In this episode, Steven and I review effective content and strategies to use to get the most out of...

I got an email from Mike a few weeks and instantly fell in love with his brand. They have gone all in on the super hero theme and it's incredible. They didn't do it half-way, they went ALL IN! Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!

Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice. What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process. Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!

MSP Marketing & Sales After Party Tickets, Thu, Nov 9, 2023 at 6:00 PM | Eventbrite Come hang out after day two of IT Nation and meet other growth minded MSPs from around the country! This no presentation, no fluff, and no pitch event will be a great time to unwind and chat with your peers and identify actionable marketing and sales tactics you can add to your strategy for 2024. We look forward to seeing you there!

I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content. She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool." She summed up effective Account Management and dropped absolute GOLD for about 45 minutes. I reached out to her right away to try and get her on the podcast. In this episode, she provides more detail on some of the points in that presentation, teaches...

We need to have a marketing budget intervention. If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for. Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return. In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from...