For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards? After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail. We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market. In this episode, Steven and I review effective content and strategies to use to get the most out of mailers! If you've been thinking about adding direct mail to your MSP marketing, check out msp-camp.com!