Many MSPs rely on stock images for their websites. However, when potential clients are deciding whether to hire you to manage their IT, they want to see the real you, not a generic photo of a guy with a perfect smile. That’s why it’s crucial to humanize your MSP. Include photos of you and your team on your website and stay active on your personal social media. In this episode, Art Gross shares his experience with adding a personal touch to his MSP and explains why it’s so important in a B2B environment. Need some content to post on your business and personal social media? Check out MSP Camp.