It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2